How should I approach creating a marketing plan?
Corey Haines from Swipe Files recently hosted a workshop to walk through the six steps you can follow to develop a strategic marketing plan for your SaaS business. Click the image below to watch Corey explain the best practices for marketing goal-setting, budgeting, product roadmapping, and performance tracking.
How does the calculator work?
In the workshop, Corey emphasizes the importance of strategically allocating capital (i.e. budgeting) in a way that enables you to achieve the goals defined in your marketing plan. Once you set a budget, you can use the calculator to see, on a monthly basis, how the budget declines over time, what the payback period will be on that spend, and how MRR grows based on your capital allocation decisions.
You can also use the calculator to reverse engineer what the appropriate marketing budget for your business should be. Simply enter your assumptions around performance metrics like average revenue per user (ARPU), customer acquisition cost (CAC), retention, and conversion rates, then adjust the starting marketing budget to align with goals associated with your required payback period and ARR growth.
To learn more about how to build a marketing engine that generates consistent, predictable MRR growth, sign up for Swipe Files.
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